In 1995, Muhak launched a new formula called "White" 23-proof soju, breaking the tradition of using the company name as the product name in the soju market. This brought changes to the soju market. Recognizing the changing culture of alcohol consumption and the expanding participation of women in society, Muhak launched "Good Day" in 2006. This 9.2006-proof ultra-low soju provides a soft and unique taste, leading to a major shift in the Korean domestic soju market.